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Insights for content teams

Tips, strategies, and best practices for managing content workflows at scale.

Nov 2, 202610 min read

Striking distance keywords: find and fix them in GSC

Striking distance keywords usually rank 11 to 20 in Google. Pull them from Search Console, group them by page and fix the ones worth a push first.

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Nov 2, 202620 min read

How to Use Google Search Console for SEO: 5 Content Wins

How to use Google Search Console for SEO: setup, the reports that matter, data limits, and five plays that turn your query data into more clicks.

Nov 2, 202611 min read

How to Explain an SEO Traffic Drop to a Client: 5 Scripts

How to explain an SEO traffic drop to a client: confirm the cause in Search Console, tell them first, and use these five email scripts by cause.

Oct 24, 202611 min read

Website SEO report: what a one-page dashboard should show

A website SEO report fits on one page: a verdict, four numbers, wins, problems and next steps. Here’s the layout, a filled-in example and how to build it.

Oct 24, 202621 min read

SEO Report Sample (Free PDF) and an Audit Report Example

Free 9-page SEO report sample PDF, no sign-up, explained section by section, plus a worked SEO audit report example with prioritised findings.

Oct 24, 202619 min read

SEO Reports for Clients: What to Include and How to Send

SEO reports for clients: the 5 to 7 metrics to include, how often to send them, how to explain a traffic drop, and how to share a report clients read.

Oct 21, 202619 min read

SEO KPIs Clients Understand: The 6 Worth Reporting

SEO KPIs are metrics tied to a business outcome. The 6 to put in a client report, what to drop, and how to explain falling clicks under AI Overviews.

Oct 19, 202613 min read

What Is an SEO Report? What It Shows and How to Read It

An SEO report summarises how a site performs in search. See what it should include, an annotated sample, and how to read numbers like average position.

Oct 12, 202615 min read

Content Audit Tools Compared: Which 2 or 3 You Need

Content audit tools compared: what Screaming Frog, Sitebulb, Semrush, Ahrefs and free Google tools do, prices checked Oct 2026, and which two to pair.

Oct 9, 20269 min read

Free Content Audit Template for Excel and Google Sheets

Free content audit template (.xlsx, no sign-up) for Excel and Google Sheets, with every column, sample rows and rules to keep, refresh, merge or remove.

Oct 7, 202618 min read

Content pruning: when to update, merge, redirect or delete

Content pruning: decide page by page whether to update, merge, redirect, noindex or delete. Clear rules for each, and how to prune without losing traffic.

Oct 6, 202622 min read

How to Update Old Blog Posts Without Losing Rankings

Update old blog posts safely: pick sliding and page-two posts in Search Console, keep the URL, change dates only for real edits, and measure or roll back.

Oct 2, 202616 min read

Why did my organic traffic drop? Find the cause in 4 steps

Organic traffic drops come from tracking glitches, seasonality, Google updates, technical errors or SERP changes. Check them in this order to find yours.

Sep 30, 202614 min read

Fresh Content SEO: What Google Rewards and What It Ignores

Fresh content helps SEO only for searches where recency matters, like news and trends. Here is how to tell if yours is one, and when to update or publish.

Sep 29, 202622 min read

How to Do a Content Audit: Keep, Update, Merge or Delete

How to do a content audit: list every page, find pages losing traffic in Search Console, diagnose why, then keep, update, merge or delete. Free template.

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Aug 8, 20266 min read

Why Content Decay Happens

Content decay is an old page losing search traffic slowly while your site total stays flat and hides it. There are six reasons it happens, they need six different fixes, and Search Console can tell them apart if you ask it the right question.